December 3rd is International Day of Persons with Disabilities. We strive to create inclusive and accessible Monday Mile walking routes that all members of our community can enjoy. Our Inclusivity Policy assures Monday Miles will be safe and accessible for those of all abilities. Here is our feature in the article from the Centers for Disease Control and Prevention:
Making the Monday Mile Inclusive for All in City of Syracuse, New York
Approximately 1 in 5 adults in New York State has a disability, and compared to adults without disabilities, they are less likely to get leisure-time physical activity.
Two nonprofit organizations based in Syracuse, NY – ARISE, a Center for Independent Living, and HealtheConnections, a group that supports better health for the people living in Central New York – partnered with NACDD’s Reaching People with Disabilities through Healthy Communities project to create inclusive health opportunities.
One project, done in collaboration with the Lerner Center for Public Health Promotion at Syracuse University, is Monday Mile, a program with 25 designated 1-mile walking routes. Each route is marked with maps, directional arrows, and distance markers to encourage residents to be physically active.
As a direct result of the NACDD’s Reaching People with Disabilities through Healthy Communities project, the Lerner Center adopted a new Inclusivity Policy to incorporate the principles of inclusion in the design of new Monday Mile routes. They created a checklist of considerations and a feasibility assessment to help designers carry out the policy.
Project partners are already using the Inclusivity Policy with interested groups to designate a new Monday Mile route in a low-income Syracuse neighborhood that lacks safe, accessible walking paths. Partners are also developing Monday Miles routes in parks and public places in counties in central New York, where an estimated 95,000-115,000 people with disabilities could benefit. The Inclusivity Policy is now an integral part of the Monday Mile toolkit[9.26 MB], a planning resource used by local communities to plan accessible walking routes.
September 29, 2018 was Madison County Monday Mile Day. The Madison County Rural Health Council celebrated their Monday Mile walking program with healthy snacks, prizes, and group Monday Miles. Ten of their 12 Monday Mile county-wide routes participated in the event. Monday Mile Day served to increase awareness about the established routes and to motivate community members to get outside and get moving! Participants were encouraged to walk the Monday Mile and complete a survey about their usage of the routes. Of the approximate 130 participants throughout the 10 sites, 72 completed the survey, and 12 people signed up to be Monday Mile Group Leaders. These leaders will be responsible for organizing a weekly Monday Mile walk in their community in hopes to increase physical activity and social connection. The Madison County Rural Health Council, Live Well Committee, and community members worked together make the day a success.
Meatless Monday Plant Protein Power Wins 2018 Telly Award
for fun, engaging creative about getting a full day’s protein without eating meat
The Monday Campaigns is not your typical nonprofit organization. It’s staffed with former ad agency professionals, who are adding levity backed by science to public health promotions. Their twists on usually understated nonprofit campaigns are often noted for their fun, quirky and entertaining nature. The Monday Campaigns recently won the 2018 Telly Bronze Award in the category of Series Education and Discovery for its entry: Meatless Monday Plant Protein Power, which features whimsical graphics and animation.
The Monday Campaigns is led by Founder and Chairman Sid Lerner, retired ad executive turned public health advocate (Sid was on the ad team that created the iconic Mr. Whipple/Don’t Squeeze the Charmin commercial). When Lerner founded the nonprofit organization in 2003, his vision was to create a small team that functions like an ad agency within the organization. Vision accomplished: Lerner brought together a team consisting of creative ad, marketing and PR professionals whose goal is to bring their talents and skills to the public health realm.
The team’s approach for the Plant Protein Power campaign cleverly conveys the message that getting a full day’s protein is easily achievable without eating meat. The campaign addressed the organization’s survey research that showed a common concern in practicing Meatless Monday is whether or not one is getting enough protein.
The Meatless Monday Plant Protein Power Campaign features free materials including informative posters, social media graphics, and animated GIF visuals.
The materials can be used by organizations as part of their nutrition and wellness programs. Individuals looking for new ways to incorporate more plant-based protein into their diet can also benefit from our free downloadable kit.
Nonprofit Monday Campaigns’ Creative Team Turns Sometimes-Dreaded
Monday into a Happy Monday
Wins Hermes Creative Platinum and Gold Awards for Public Health Promo Videos
Former ad agency professionals with The Monday Campaigns, a nonprofit public health marketing organization, are adding levity backed by science to public health promotions. Their twists on the usually understated nonprofit promo vehicles recently won two Hermes Creative Awards for video – Platinum for Happy New Week and Gold for 100 Years of Meatless Monday. Continue Reading
Healthy Monday teamed up with SU Food Services to promote Meatless Monday vegetarian options in Eggers Café in late January. The café was decked out with floor decals, table tents, and extra signage to draw attention to the highlighted items. The marketing campaign was designed to see if promoting a specific healthy item would encourage meal goers to purchase it. Continue Reading
The Lerner Center’s mission is to improve the health of the community through service, research, education, advocacy and policy. To bring this mission to life, Lerner Center staff and graduate fellows took part in a 10-hour online inclusivity training. The InclusionU training and certification program offered through the Inclusive Recreation Resource Center at SUNY Cortland focuses on evaluation metrics anyone can use to assess the inclusivity of particular recreational spaces. An online database collects information about the accessibility of everything from trails and parks to bowling alleys. People of all abilities can check out the database before heading to a place of recreation to ensure they will be able to access and participate in the activities. The ultimate goal of these assessments is to help all people, regardless of ability, to play wherever they choose. Continue Reading
The National Culinary Review has featured the Meatless Monday campaign in its November/December 2017 issue! The article by Jan Greenberg highlights how Meatless Monday started from a World War II era practice in rationing to a national movement embraced by the prestigious James Beard Foundation and celebrity headliners such as Oprah. Continue Reading