Meatless Monday Plant Protein Power Wins 2018 Telly Award
for fun, engaging creative about getting a full day’s protein without eating meat

Monday Campaigns creative team from left to right: Caleb Hunt, graphic designer, Mark Driscoll, senior creative director, and Sid Lerner, founder chairman
The Monday Campaigns creative team members with their Bronze Telly Award in the category for Series Education and Discovery. From left to right: Caleb Hunt, graphic designer, Mark Driscoll, senior creative director, and Sid Lerner, founder and chairman, The Monday Campaigns.

The Monday Campaigns is not your typical nonprofit organization. It’s staffed with former ad agency professionals, who are adding levity backed by science to public health promotions. Their twists on usually understated nonprofit campaigns are often noted for their fun, quirky and entertaining nature. The Monday Campaigns recently won the 2018 Telly Bronze Award in the category of Series Education and Discovery for its entry: Meatless Monday Plant Protein Power, which features whimsical graphics and animation.

The Monday Campaigns is led by Founder and Chairman Sid Lerner, retired ad executive turned public health advocate (Sid was on the ad team that created the iconic Mr. Whipple/Don’t Squeeze the Charmin commercial). When Lerner founded the nonprofit organization in 2003, his vision was to create a small team that functions like an ad agency within the organization. Vision accomplished: Lerner brought together a team consisting of creative ad, marketing and PR professionals whose goal is to bring their talents and skills to the public health realm.

The team’s approach for the Plant Protein Power campaign cleverly conveys the message that getting a full day’s protein is easily achievable without eating meat. The campaign addressed the organization’s survey research that showed a common concern in practicing Meatless Monday is whether or not one is getting enough protein.

The Meatless Monday Plant Protein Power Campaign features free materials including informative posters, social media graphics, and animated GIF visuals.

Asparagus has 4.3 grams of protein in 1 cup (cooked)

The materials can be used by organizations as part of their nutrition and wellness programs. Individuals looking for new ways to incorporate more plant-based protein into their diet can also benefit from our free downloadable kit.

Learn more about The Monday Campaigns: www.mondaycampaigns.org